HSBC in NYC
This is one of the most high profile projects I’ve worked on. The task was to introduce HSBC bank to New Yorkers through a poster and print campaign. The angle? To show that New York was the perfect city for the self-styled ‘World’s local bank’ because it had just about every nationality in the world within its five boroughs. There were as many as twenty executions in the campaign, all of which i did. Here are just a small selection…
The world’s local bank continued
I also worked on the second phase of the campaign and did 3 or 4 of the executions that you can see in many of the world’s major airports. Heres’ one to remind you….
